As I was running after work the other day, I happened to jog by a young couple just as they were getting engaged. I mean, I was about 5 feet away right when the girl said yes. It was pretty cool and made me realize how lucky I am to have found an office in such a great area, and near such a beautiful running route.
A few months ago, when my co-founders and I started this new company, we looked long and hard before finding this space. Several other office buildings would have worked just fine, but this one was perfect. Like Goldilocks perfect. It’s not too small, not too big, and seems to fit just right with what we’re doing. It’s right on the water, near plenty of great restaurants, and is only a six-minute walk from my condo uptown.
Since moving in here several weeks ago, the team has accomplished an inordinate amount of work in a very small amount of time. So much so that we think a launch before the end of the year is highly probable.
But it’s not all work and no play around here. On a sunny day a couple of weeks ago, the crew went out parasailing in front of the office, and we have photos to prove it! Below are some shots of the new digs:
Some items of interest from this month:
“Are you watching the Jet Blue plane drama right now???”, he asked.
The first thought that went through my head, of course, was 9/11 and the chance that something terrible was happening again.
“Uhhh, what Jet Blue plane drama?”, I responded uneasily.
“A plane took off from Burbank and its landing gear turned 90 degrees after takeoff. It’s been circling above LAX for three hours trying to land. Turn on your TV!”
The first thing I did was check the major news sites. MSNBC.com, to their credit, was showing live video of the plane circling around. To their extreme discredit though, the video wasn’t viewable on a Mac. This is off-topic, but now is as good of a time to bring it up as any: MSNBC, get your shit together. Seriously. I know what it takes to deploy cross-platform video on a major news site. I’ve done it at ABCNews and ESPN. It’s not hard. Even if you use Windows Media as your format. Step it up already and support cross-platform video. CNN is kicking your ass in this department.
Anyway, end MSNBC rant.
Luckily, my new office is a six-minute walk from my place so I jammed home and turned on the TV. The jet was just beginning its final approach onto the runway and the tension was intense. Ordinarily, this would be when viewers might start thinking bad thoughts about Jet Blue. Instead though, here are some of the snippets heard from the TV commentators during the next few minutes:
Political, philosophical, and logistical questions aside, one thing appears clear about the recent disaster in New Orleans: the city is about to undergo the largest rebuilding effort in the history of the U.S.
No one knows how the new Orleans will compare to the old Orleans, but clearly a lot of interesting changes are in order. What new technologies will solve the geological challenges of the area? How many natives will return? How will a new population mix affect the culture of the city? Will the tourism and shipping industries be stronger in the long term due to this disaster and recovery?
Nobody knows for sure the answers to these questions, but the purpose of the 6th monthly Mike Industries iPod-A-Month Creativity Competition is to try and find out; to explore what the rebuilt New Orleans might look like. Using your medium of mastery (web, video, audio, print, etc.), create a short marketing or educational piece for the new city. This could be a poster advertising the new Riverwalk, a narrative audio of the history of the city, or anything else which might be useful in attracting people to the New Easy. Humor is perfectly ok for this project but let’s please keep everything in good taste.
The barrier to entry for this 6th competition is admittedly a bit high considering the skills required to put such a piece together, but the topic is important and I anticipate a few really great entries… albeit not 500 of them.
Given the increased challenge of this month’s competition, I am upping the prize from an iPod Shuffle to an iPod Nano. Thanks also to my friend Loren Schwartz who, over dinner last week, suggested this contest and as a consequence won himself a Nano as well. And of course, iLounge will also be chipping into the prize pool as usual with a pair of $150 Etymolic earbuds.
There are only three rules which must be followed:
Total raised so far: $2304
What you see to the right is the latest in shaving ridiculousness from the fine folks at Gillette: the five blade “Fusion” razor. That’s right. Five blades. Six if you count the built-in trimming blade. In the battle to out-blade the competition, Gillette’s latest creation leapfrogs the Schick Quattro by one blade and aims to provide an even closer shave to the millions of men who apparently are having trouble with only three or four blades.
Gillette’s previous flagship razor, the Mach 3, has three blades while the Schick Quattro has four, but Gillette president James Kilts insists this latest “innovation” has nothing to do with the competition:
“The Schick launch has nothing to do with this, it’s like comparing a Ferrari to a Volkswagen as far as we’re concerned… There was never a plan to go to four.” — James Kilts.
Now I’m no Schick fan, but I am a Volkswagen fan, so this comparison of Schicks to Volkswagens troubles me on an automotive level. What troubles me even more though is the outright lie that going to five blades had nothing to do with Schick’s four-blade model. So we’re supposed to believe that studies in Gillette’s labs showed that a 1, 2, 3, or 5 blade razor is great but a 4 blade razor isn’t? This launch has everything to do with Schick, and I think at 5 blades we’ve officially reached the point of imperceptible returns in the razor blade industry. Seriously. If you can’t get a close enough shave with 2 or 3 blades, maybe God is telling you to grow a beard.
I am no authority on close shaves since I currently sport a beard, but I have definitely gone through my paces with razors. I started with the Gillette Atra Plus in high school and never found anything easier on my face. I’ve never liked Schicks, thought the Mach 3 was pretty good, and absolutely hated the Sensor. Can’t do the electrics either… don’t have the right sort of face for it. So anyway, that’s my razor preference: What’s yours? And would you try a 5 blade model?
“Never waste a stroke.”
That’s the best piece of advice you’ll ever get in logo design. However, it’s also advice that can inadvertently get you in trouble. Draw a blue circle on the screen and you’ve just stolen the Blaupunkt logo. Draw a yellow line and you’re copying Visa. Draw a black swoosh and you’re ripping off Nike. The less intricacies involved in creating your masterpiece, the more likely it is that someone has already created it.
This subject has resurfaced in my head this week because of a couple of questionable logo unveilings, and I think it deserves some discussion. First, let’s go over the three categories of what might be considered “logo theft”:
I took this shot in downtown New Orleans two years ago.The bill to resurrect New Orleans is now estimated at $200 billion. Best guesses are that it will take between 5 and 15 years to regain any sort of normalcy in the area.
There are about 484,000 people who live(d) there, or 1.3 million people if you include the greater New Orleans territory. Some quick math tells us this:
If $200 billion were distributed to all New Orleans residents, that’s $413,000 per person. For a family of six on welfare, that’s $2.4 million. If we include the greater New Orleans area, it’s $154,000 per person and $923,000 for a family of six.
And all this assumes the bill stays at $200 billion. Many think the real number will be well north of this. $300 billion or more.
I’m not saying government payouts like this are a better way to help remedy the situation in New Orleans, but it sure makes you wonder if this town, so prone to very frequent disasters like this should be the subject of reinvestment and rebuilding. I’ve been to New Orleans, and I love it, but what I love about it is its old-country feel, its historical character, and its rich culture. Considering that tourism is really the only industry in New Orleans (besides freight), will the rebuilt New Orleans be a place anyone will even want to go? Maybe, maybe not. You can’t tear down old Spanish architecture and replace it with old Spanish architecture. It also remains to be seen if all of the displaced people who made the city was it is will ever be able to come back under anything close to normal conditions. It is also debatable exactly how much of the popular French Quarter is actually damaged. Some say not really at all.
Anyway, I have no answers. And I guess my main question is, what exactly are we trying to save with our $200 billion? If it’s the people, there are probably better ways. If it’s an important port town, there are probably other safer alternatives nearby. And if it’s the culture, that’s a big gamble that it will ever be back. There does exist a price-tag which makes resurrecting New Orleans not worth it… I just don’t think anyone knows what that threshold is. And then there’s the inverse argument that billions of dollars of government spending equals billions of dollars of new jobs… a much better use of cash than a failed war.
So what’s the best way out of this situation? Your opinions please…
Note: Collin Yeadon, a reader of this site, has helped design the web presence of an organization called Katrina’s Angels which provides shelter and jobs for the hurricane’s victims. If you’re inclined to help, it’s worth a visit.
I’ve always wanted to write one of those “considered harmful” essays, but then I remembered Eric Meyer’s “Considered Harmful Essays Considered Harmful”, so I’m writing a “Not Considered Harmful” essay instead.
The subject for the day is Mint… something I find to be extraordinarily harmless. Beneficial, actually… the polar opposite of harmful. Yes, I know I’ve already written about my love for Mint last week, but a few things have developed since Mint’s release that I feel require comment. Here are a few of those things:
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Ask and ye shall receive.
In an act of laziness and borderline stupidity, I set the theme of August’s iPod-A-Month Creativity Competition to “submit the best site I’ve never seen”. I did so because I was about to leave on a trip and didn’t have the time to cook up a proper contest.
Seven days and 486 entries later, I had a real judging mess on my hands. Apologies for taking until today to get this entry up, but I spent 10 straight hours on Sunday afternoon/evening going through each entry and picking the best of the best. Brutal, brutal work. I also had to delete about 130 entries because they were either duplicates or had no business being on the list.
Originally the goal was to put the top five up for a vote, but I just couldn’t get the list down below 15, so I am presenting the top 15 sites for everyone to vote on. The person who submitted the site which receives the most votes by the end of next Tuesday (September 13th) will receive a free iPod Shuffle from me and a pair of $150 Etymotic ER-6i earbuds from iLounge.
Can I also just take a moment to say how much I love every single regular reader of this blog? The quality of the first 150 or so entries was SO much better than the last few hundred… the cause being that the last entries came from people visiting via MSNBC, Metafilter, and a few other sites which covered the contest. Nothing against outside visitors… I love all visitors. But the regular peeps here really know their stuff. Many thanks.
So without further ado, I ask you to take a quick look at all 15 sites in the poll to the right and place your vote. Please either view all the sites, or click the “Show Me The Results” button. I don’t want to skew the results with people who have not checked out all 15 sites. I know 15 sounds like a lot, but it’s less than 486… and they are all very good.
Happy voting and may the best site win.
In addition to the finalists in the poll, the sites below all receive honorable mention:
Important Note: Any campaigns spotted on the net aimed at pumping up votes for a particular entry will result in the disqualification of that entry. Mint knows all.
Next week is a big news week. Apple is releasing their new lust object, NFL season begins, and there are tons of Labor Day concerts and festivals to attend. But the biggest development for me personally will be the release of The Wolf’s shiny new creation:
For the last several months, Mr. Inman has been frittering away his nights and weekends creating what I believe to be the most useful stats program in existence. It’s not Urchin, it’s not Analog, and it’s not designed to record every single hit to your website since the beginning of time.
But that is its strength.
Mint, as the name so cryptically implies, is designed to give you a “fresh look at your site”. A slice in time, if you will. Where has my traffic from the last 48 hours come from? What days of the week does activity on my site peak? What terms have people possibly been searching for that could lead them to my embarrassment-of-a-website?
Mint grew out of a desire to maintain a rolling window, or dashboard, of activity with which one could easily analyze what’s going on in the here and in the now. Not so much in the two years ago. It is this philosophy which allows Mint to maintain such a small database (generally around 20 megs, but fully customizable) and yet provide such great functionality.
I’ll let Shaun spill the full details upon release next week, but I wanted to briefly talk about my favorite Mint feature; one I feel somewhat responsible for since I badgered The Wolf so incessantly about it all through development — The 24-hour “Drive Through” Referrer Window.
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