Jason Kottke: Master of the Set Up

Photo by swirlspice

I’ve only met Jason Kottke once. A few years ago at SXSW, I said hi, we chatted for a few seconds, and that was that. Although I’m occasionally in his sidebar and he links to Mike Industries every so often, I can’t say I’m a “friend”. In fact, while I’m on the subject, am I the only one who hates when people on the web say “our friends at ____” or “my good friend ____” when they’ve never even spoken to the person(s)?

Annnnyways…

Jason Kottke is known as one of the most interesting bloggers around and a particularly good “linkblogger”. But what does it mean to be a good linkblogger? For your standard “prolific linkblogger”, it’s simply about unearthing interesting new links on the web. Simple enough, right? Just follow other linkbloggers and regurgitate the good stuff.

What separates good linkbloggers from great linkbloggers is a little more subtle though: it’s all about the setup. And this is where Kottke excels. Take for example this entry from yesterday:

This timelapse video of man trapped in an elevator for 41 hours is difficult to watch. The video accompanies an article in the New Yorker about elevators.

White has the security-camera videotape of his time in the McGraw-Hill elevator. He has watched it twice-it was recorded at forty times regular speed, which makes him look like a bug in a box. The most striking thing to him about the tape is that it includes split-screen footage from three other elevators, on which you can see men intermittently performing maintenance work. Apparently, they never wondered about the one he was in. (Eight McGraw-Hill security guards came and went while he was stranded there; nobody seems to have noticed him on the monitor.)

The end of White’s story is heartbreaking. On the plus side, the article also discusses a favorite social phenomenon of mine, how strangers space themselves in elevators.

If you draw a tight oval around this figure, with a little bit of slack to account for body sway, clothing, and squeamishness, you get an area of 2.3 square feet, the body space that was used to determine the capacity of New York City subway cars and U.S. Army vehicles. Fruin defines an area of three square feet or less as the “touch zone”; seven square feet as the “no-touch zone”; and ten square feet as the “personal-comfort zone.” Edward Hall, who pioneered the study of proxemics, called the smallest range — less than eighteen inches between people — “intimate distance,” the point at which you can sense another person’s odor and temperature. As Fruin wrote, “Involuntary confrontation and contact at this distance is psychologically disturbing for many persons.”

(via waxy)

Let’s look at what makes this a great item:

1. Read the first sentence. This is the first hook. Timelapse videos are generally entertaining, and the “difficult to watch” part is a cue that, yes, you should probably at least try to watch it because it’s dramatic.

2. The setup also mentions the full article in the New Yorker, which is very important, since it provides a lot more information than the video. A straight link to the video is not nearly as interesting as video plus full background story.

3. The first quote from the article is well-selected. It only serves to increase the reader’s curiosity about the incident.

4. “The end of White’s story is heartbreaking.”. This is probably the most genius part of the link. It makes watching the video alone almost pointless. It *requires* the reader to click over to the New Yorker article to find out what actually happened. And this bit of motivation turns out to be quite important because the New Yorker article is written in a very strange style whereby White’s story is sprinkled into the overall piece a few paragraphs at a time. It’s quite a bizarre format, but since Kottke has given me motivation to find out what happened to White, I end up reading a lot more of the New Yorker article than I normally would have.

5. Kottke also parenthetically mentions how the article talks about the social phenomenon of “elevator spacing”, an extra added bonus for those of us who have always had an unnatural interest in such things.

6. And finally, Kottke credits Andy Baio for exposing him to the link… and upon visiting Waxy, Andy in turn credits Nelson Minar… and upon visiting Nelson’s delicious page, Nelson credits Metafilter. The “via chain”. So nice. Yet so often neglected by people (self included).

So in the end, we have a a story/video that most people probably would have either skimmed or missed entirely, but because of the thoughtful setup, both were consumed in their entirety with nervous anticipation. In fact, two other people sent me links over IM to the elevator video this morning and when I asked each if they had read the accompanying New Yorker article, they both answered “Nope… too long”.

Linkbloggers remember: The setup is everything.

Video of the Eating of a 50 Year Old Pine Bros Cough Drop

Several months ago, I wrote a post longing for the unending tastiness that is the now discontinued Pine Bros cough drop. Then, my girlfriend found me an auction on eBay for a box of them (that I proceeded to win triumphantly), but they were from the 1950s. So I asked Mike Industries readers if it was ok to eat them, despite a mysterious white film that coated them.

As luck would have it, Mike Industries reader Steve L. (a fellow Pine Bros fanatic) volunteered to eat one on camera if I shipped a couple to him in Georgia. Here is the video footage of the incident:

Way to go Steve. Thousands of Pine Bros. fans around the world bow down to your greatness.

The Mojo Channel is Super Nice

If you live in the U.S. and have high-definition cable service, there’s a good chance you have a channel way up in the nosebleed section of your dial called “Mojo”. If you haven’t checked it out already, you should. It’s full of all high-definition programming and includes three great weekly shows I have now set Tivo Season’s Passes for:

Startup Junkies — A documentary about a fledgling startup called “EarthClassMail” and the ups and downs of its everyday operations. Having just gone through the entire startup experience with Newsvine, this show hits home for me in many ways. Number one, it’s set in Seattle. Number two, it nicely covers the highs and lows of startup life, from the stress of procuring your financing, to the thrill of launching your service, to the interpersonal issues that often crop up around the office. Someone asked me a few days ago if I would have ever let cameras into Newsvine for this sort of thing, and my response was “hellllllllll no”. I wouldn’t recommend most startups do it either, but watching someone else expose themselves like that sure is fun!

Wall Street Warriors — A documentary about several people with various jobs on or around Wall Street. The cast here is extremely diverse. There’s the 28 year old superstar manager of a hundred million dollar investment fund who probably has five times the energy of any normal human being. The guy is nails. Awe-inspiring to watch at times, although not someone I’d trade places with due to his non-stop, high-stress lifestyle. There is a recent NYU graduate just getting into currency trading. There are two commodities traders who do the yelling in the pits that you always see in stock market stock footage. And finally, there are two schmucks who work at a downtown investment brokerage who take pride in getting rich people to hand over their money to them. These two jerks then pay back their clients by putting all of their eggs in one basket (in this case SanDisk) and losing most of their money. Good times. Makes for healthy skepticism towards all investment brokers. Update: Entire series available online at Hulu… nice!

Bobby G: Adventure Capitalist — Bobby Genovese is a venture capitalist/entrepreneur who lives the high life and invests in such interesting businesses as the Neptune Society; a service which cremates your remains, mixes them with cement, forms the mix into statues, and then sinks the statues to the ocean floor so divers can swim around the underwater memorial. Bobby is also in the process of reviving the Clearly Canadian brand of sparkling water which has fallen out of favor in the last several years. I hope he succeeds. I loved that stuff. Update: Entire series *also* available online at Hulu… nice again!

A New WordPress Plugin: Clean Notifications

HTML email gets a deservedly bad name mostly because it’s used to send out spam and marketing and also because it’s tough to work with from a design and code standpoint.

However, under controlled conditions and in limited circumstances, HTML mail can be a whole lot cleaner than plain text email. In converting Mike Industries to WordPress recently, one of the things I noticed right away was that the e-mails WordPress would send me when new comments and pings came in were extremely verbose. Since WP sends out plain text emails, all of the links get spelled out as raw, unstyled URLs and the emails end up containing probably twice the amount of visible characters than they need to. This is especially frustrating when you’re trying to read notifications from a mobile device like the Jesusphone.

What could possibly tighten WordPress’ email notifications into more aesthetically pleasing hyperlinked missives? A plug-in which sends out better formatted mail!

Enter “Clean Notifications”. A plug-in that took only 30 minutes to write but is capable of providing digital pleasure to people all around the world.

Here is what a WordPress email looks like before Clean Notifications:

… and here is after:

Note the economy of characters. Only the info you need, spaced for readability, and requires no configuration.

Download Clean Notifications and love WordPress just a little more.

Goodbye Movable Type, Hello WordPress

A few months ago, I silently moved Mike Industries from the aging Movable Type platform to the quicker-developing WordPress platform. I didn’t even plan to change platforms, but after more than a week of trying unsuccessfully to move from Movable Type 3.0 to Movable Type 4.0, this blog was in such a state of disarray under the covers that I began to wonder if switching to WordPress would be quicker altogether.

You see, Movable Type is a platform designed to be static, and only through hackerations with .htaccess files and “bootstrap loaders” can you simulate a truly dynamic publishing system. Part of my move to version 4.0 was designed to use these new dynamic abilities, but in the end, it mucked up so much of my (admittedly custom) setup that I just wanted out completely.

WordPress, in contrast to Movable Type, is designed from the ground up to be dynamic, and through smart caching, it can be made to scale like a static site. This is much the same as how we designed Newsvine to be. As a designer and developer, it just feels a lot cleaner.

So after many years with Movable Type, more than a week of MT 4.0 upgrade attempts, and much assistance from MT’s good shepherd Anil Dash, I called the whole thing off and plotted a WordPress migration instead. Less than two days later, Mike Industries was live on WordPress with only a handful of edge-case issues to resolve (mostly related to inline javascript and php, mime-types, and other custom things I do around here).

Three months in, and now on the newly released WordPress 2.5 (great job on the interface, Happy Cog!), I couldn’t be happier to have made the switch. WordPress certainly isn’t perfect, and if I was starting from scratch, I might have chosen ExpressionEngine instead, but it sure is nice to be on a platform where if I don’t like something, I can just write a few lines of PHP or download a plug-in to address my needs.

Speaking of plug-ins, I’ve already written one of my own that I will release in a few days, but these are the ones I’ve had to install so far (shocking that some of these are even necessary, but oh well):

  • Raw HTML – Best plug-in ever. Allows you to wrap PHP/HTML/JS/etc codeblocks in special comments which prevent WordPress from reformatting or encoding them (shocking this is necessary, but a very welcome plug-in)
  • Domain Mirror – So that I can use subdomains like “mobile.mikeindustries.com”
  • Mint Bird Feeder – So that I can use run my feed through Mint redirects
  • Periods in Titles – So that I can use periods in my URLs
  • Ping/Track/Comment Count – So I can separate comments from trackbacks from pings
  • Subscribe to Comments – So users can receive e-mail notifications when there are new comments
  • TextControl – To control how WordPress encodes and adds linebreaks
  • WP-Cache – To reduce load on the database and increase scalability

So anyway, that’s about it for now. If you’re on a publishing platform that you don’t love but you’ve got too much inertia to convert to another, take it from me: spend the few days necessary and get it done… it’s not that hard… and I’ve got custom stuff all over the place.

Not Just Another NCAA Bracket Game

If you haven’t filled out an NCAA bracket yet (or even if you have), head on over to the Newsvine Cinderella Bracket Challenge and pick your teams before Thursday’s tournament tipoff.

The grand prize this year is an XBOX 360, and once again, we’re proud to present you with what we believe to be the best NCAA Tournament game in the business. Instead of taking an hour to pick an entire bracket full of teams only to see the people who pick the top seeds score the most points, the Cinderella Bracket Challenge gives you a limited budget of 300 credits to pick as few or as many teams as you want. Top seeds cost the most and weaker seeds (“Cinderellas”) are cheap.

Your goal is to pick the basket of teams you can afford, given a fixed budget, that will net the most total victories in the tournament.

So if you’re interested in the NCAA Tournament, head on over to the Cinderella Bracket Challenge and you can fill out up to three separate entries. Make sure to either join an existing group or create a group of your own and invite your friends in. We don’t encourage gambling at Newsvine, but what you do behind closed doors is your business. :)

SSSS Equals No SXSW

“SSSS”. The mark of the beast.

Ever wonder why sometimes, airport security personnel (TSA) ask you for your boarding pass immediately after you pass through the metal detector, considering that you just showed your pass to a TSA agent right before you got to the detector lines? Furthermore, do you ever wonder why some people get comprehensive searches and others don’t? Well today I got a tough lesson in security and airport incompetence which has caused me to finally give up and cancel my trip to Austin for SXSW.

First, some quick background.

Tom Watson, Jeff Croft, Ben Tesch, and I were supposed to fly to Austin via Dallas yesterday. I had instant status alerts set up through one of my new favorite sites FlightStats.com and made sure everything was A-OK before leaving for the airport. After checking into my flight and waiting near the gate, however, the entire thing got cancelled due to snow in Dallas.

American Airlines couldn’t get me on any other flights that day so they put me on an Alaska flight through San Jose for the following day (today). Fair enough. Weather shit happens. I get that.

Here is where it starts to get absurd though.

So, Tom, Ben, and I show up today a full 90 minutes before our flight, we check in, we go through security, and then at 12:50pm, five minutes after boarding has begun, we try to board. The person at the gate scans my ticket and says:

“Sorry sir. You need to go back through security. You need to get back on the train to the main terminal and tap a TSA agent on the shoulder and show them your boarding pass.”

I say:

“What??? Why? My friends too?”

She says:

“Yes, so sorry. Hurry.”

Read more…

iPhone Enterprise Hooks: Will They Reach Mail.app?

Gelaskin by Giselle Silvestri

So I watched the iPhone event today and I’ve read as many blogs as I can on the subject, but I still haven’t seen any information about whether all of the great enterprise capabilities to be released in June will also make their way into Apple’s desktop e-mail client. I think the iPhone SDK, the games, and all of the other stuff announced today were great, but as I’ve said before, there’s really not a whole lot I need to do on my iPhone today that I can’t already, except for interact with Exchange.

I predicted in December that Apple would take a dual path strategy towards supporting both open-standard enterprise protocols like IMAP/iCalendar and proprietary Exchange protocols, and it appears this is now coming to fruition, but in all of the announcements today, there was no mention of the desktop version of Mail.app.

To those of us using Macs in an Exchange environment, this is kind of a big deal. Yeah there’s Entourage 2008 which can tunnel into certain Exchange functions via Outlook Web Access protocols, and there’s Mail.app’s crippled Exchange-Over-IMAP capability, but seeing as OS X lives both on the desktop and in the iPhone, why shouldn’t the desktop version of Apple Mail get all of this great new ActiveSync Exchange stuff too? Currently, the only way I’m able to sync all of my devices, calendars, contacts, and email together, whether it be Mac, Exchange, or iPhone is by using Entourage as a conduit into .Mac and then propagating everything out this way. I’ve been doing this since early in the Office 2008 beta and it works *just* well enough to be useful, but it’s very hacky and seemingly dangerous at times (like when entire calendars get duplicated or deleted).

Anyone heard anything on the Mail.app Enterprise support front? In all the fuss about the iPhone today, this pretty important side issue got zero airtime.

Friday Golf at SXSW Anyone?

After skipping last year’s SXSW because of panel and conference burnout, I’m heading back down to Austin for this year’s get-together. I look forward to throwing back beers with anyone who happens to also be going.

Before the conference gets started though, my MSNBC colleague Ben Tesch (B-Tizzle in the inner circles) and I are heading out for a round of golf at Falconhead. The tee time is at 11:12am this Friday and we have two extra spots. Anyone up for some hackery?

Where to Find Great High Resolution Wallpaper

I’ve never been big into custom wallpaper/desktop pictures on my computer, mainly because I’ve never found a really good repository of them. Today, via a random Google search though, I came across Interface Lift’s great wallpaper section.

Holy crap there’s a lot of good stuff in there. All super high-resolution. All unwatermarked. Sunset Beach is workin’ nicely right now:

Apparently the site has been around for at least a couple of years, but hey, it’s new to me, so I figured I’d spread the word to any of my fellow rock dwellers.

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