I’m Joining Microsoft!
Despite living in Seattle for almost all of my adult life, I haven’t actually worked for a local company in almost ten years. Remote work is great in so many ways, but in-person collaboration is what gives me life.
In confident pursuit of that feeling, I’m thrilled to be joining Microsoft to run Design & Research for their Web Experiences organization.
I was Microsoft-adjacent 10 years ago at MSNBC.com in Building 25, but this will be my first time as a blue badge, so to speak. I’m also thrilled to be joining Liz Danzico and John Maeda, who have also started at Microsoft in the last several months. I’ve known them both for a long time and have wanted to work with them forever.
There are several things which drew me to this opportunity, but at the top of the list is the people. Not just Liz and John, but the thousands of teammates in Seattle, Vancouver, Hyderabad, Barcelona, Beijing, and many other cities. There are certainly some great solo efforts in tech, but almost all of the best work I’ve been around has been the result of getting the right people jammin’ with each other. In my first several days here, I’ve already met so many of those people, and I can’t wait to continue the momentum Albert Shum created by carrying the torch for one of the best Design & Research teams in the Pacific Northwest.
The second thing I’m super excited about is the scale of the work. I’ve worked on the largest sports site in the world and one of the largest social networks in the world, but the properties in this group reach well over a billion people. Between the (refreshingly fast!) Edge browser, MSN, Bing, and several other products, Microsoft has quietly built up one of the top five properties in the world in terms of traffic and reach. They’ve also done it with humility, knowing how far they are from being perfect. I also love that so many of these products can and will be so much more as we begin to use some of the technology that’s emerging within Microsoft. In my first two weeks, I’m already overflowing with ideas.
Finally, the other thing I’m most excited about is getting back into the office in a flexible hybrid environment. I’ve worked in-person for most of my career and remotely for the last four years, and where I’ve landed is that everyone’s preferences are different, and it’s just tradeoffs all the way down. Where you land depends on a mix of your personality, your life outside of work, and what type of job you have. For me personally, I very much like being around people and feel like I do better work when I am… but I also like getting back my commute time a couple of days a week and making daily jogging more convenient. Also, Henry (pictured above) enjoys the extra lap time. Microsoft’s hybrid policy is a nice balance, and it sounds like exactly the right setup for someone like me.
Speaking of the exactly right, this also feels — for me at least — like exactly the right time to join Microsoft. The company has been through several distinct eras over the decades, but this feels like the era of re-commitment to the planet. To customers delightful experiences, to employees a great environment, and to the natural world, a smaller and eventually negative carbon footprint.
It’s a new year, and I couldn’t be any more here for it!
⇗ Jony Ive on Life After Apple
One of our generation's greatest and most influential designers hasn't slowed down as much as he has simply shifted focus. A great example of splitting your life into chapters and knowing when it's time to explore the next one.
Performance is the Moat
There is no shortage of opinions about today’s news that Adobe will be acquiring Figma, so I’ll try not to repeat any of what’s already been said here. A lot of it boils down to designers and engineers being understandably concerned that the product they’ve grown to love and put at the center of their workflows over the past few years is now under the control of another company. Adobe-specific concerns aside, this unease would also exist if the acquirer was Microsoft, Oracle, Amazon, Atlassian or just about anyone else in big tech, save maybe Apple. The jokes would just be different.
As someone who competed against Figma for a couple of years, I want to talk briefly about what makes them so hard to catch, and why I think Adobe ultimately decided they would never beat them:
Performance.
Even though I have spent over 20 years in the design industry working directly on consumer products, I never fully appreciated the importance of performance until working in the design tools industry.
Most digital consumer products are used in short bursts over a long period of time. Think about the Amazon app on your phone. You open it maybe once a week, peck around for what you need, hit Buy Now, and you’re on your way. If there is a two-second lag between purchasing and getting your confirmation screen, you don’t even think twice about it. Even in the case of an outright error, you just shake your head, hit reload, and things are usually fixed.
With professional production tools though — whether design, engineering, or otherwise — full-time craftspeople spend almost every hour of every work-week inside of your software. Every time something goes even remotely astray, it is noticed. Putting aside catastrophic stuff like data loss, even things like cursor lag, screen flicker, progress bars, and scroll/zoom performance are tiny paper cuts that form into pools of blood by the end of each day.
Figma did a lot of things right over the ten (yes, ten!) years they’ve worked on the product, but one thing they did that no one else has been able to replicate is meet and in some cases exceed native app performance inside of a web browser.
Nothing Figma has accomplished in the marketplace would be possible without this, and it is the thing that competitors have struggled the hardest to replicate. When you build software using native code, you get a lot of stuff for free. Need a scrolling list? Apple, Microsoft, and Google have multiple pre-built components you can use. Need to draw one semi-transparent shape on top of another? The system already knows how to render that. Need to optimize it all for speed? Most of that work has already been done.
Inside of a browser though, the work is rarely done for you. Even in instances where someone has already built a component, it’s often too slow or glitchy to use in a professional development environment. So what did Figma do about this? Over the course of several years, they:
- Built their own components and architecture painstakingly from scratch and never settled for “good enough”
- Worked with organizations like WebKit and Chromium to improve web browsers themselves (the benefits of which go beyond Figma)
- Detailed out in the open what they were doing and how
It was this last one that really made me see how wide the moat was for the first time. Normally companies keep their secret sauce secret. After all, why would you want to give your competitors any information that might help them compete? But a company who routinely publishes information that is useful to competitors? That is some confident shit right there. It reminded me of a tweet I can’t find from several years ago:
“The design tool war is already over, but no one knows it yet.”
Fast forward a few years and everyone who has tried to match Figma’s all-around performance has fallen short. Private companies like Sketch and InVision. Public companies like Adobe. It’s not for lack of effort by hundreds of incredibly smart people. It’s just really frickin’ hard. Combine that with the fact that Figma is a moving target who is now building entirely new capabilities, and you can see why Adobe decided this wasn’t just a move they wanted to make… it was a move they had to make.
… which brings us back to a lot of the reaction we are seeing on Design Twitter today.
I don’t think people mind the abstract concept of Figma being acquired by another company nearly as much as they mind the very real threat of Figma losing what makes it so special in the first place: focusing maniacally on performance, thinking differently, and optimizing for user experience above all else. The backlash is an expression of how a lot of people feel Adobe has done in those categories over the last decade.
If I’m Adobe, I am printing out as many Tweets from today as I can, making a book out of them, and then doing this:
After that, I’m letting Figma lay the tracks for the next decade of this industry and rallying the thousands of talented people at my own company to rethink how the entire organization builds software. Within the next several years, it’s going to be possible to go from idea in the morning, to prototype in the afternoon, to working code in the evening… and the company who can do that most thoughtfully is going to be one of the most important companies in the world.
Restoring Vintage Fiberglass Eames Chairs
We recently decided to upgrade our second-hand, fake Eames chairs with originals. We got the fake ones for free off of a neighborhood Buy Nothing group, and while they served their purpose for a few years, they developed a bit of a problem: the cats grew to love their padded seats so much that we had to start putting tinfoil on them, which is kind of a pain in the ass.
Our first reflex was to head over to the Herman Miller site and see what colors were available. These chairs come in plastic or fiberglass, but you really want the fiberglass ones because they just look so much nicer. These fiberglass models went out of production in 1989 because of environmental concerns about the manufacturing process, but they returned in a more eco-friendly formulation in 2013. Herman Miller does not offer these new fiberglass models in many colors, but to our delight, they listed a Seafoam Green that looked great. We placed an order for six of them and thought we’d be on our way.
Unfortunately, after many months of delays (damn you, supply chain!), the chairs were still nowhere on the horizon, so we did what we should have done all along: look for vintage ones in good condition. After searching a bunch of different auction sites, we found Eames.com, a marketplace of used Eames items. They have a pretty good selection, and they happened to have six chairs in an Olive Green color that we liked even more than the Seafoam Green.
Their site does not list the United States as a shippable destination, but they agreed to ship us some chairs for about $400 each including shipping, which was quite a bit less than they would have cost from Herman Miller.
I thought I had lucked out until they sent me detailed photos of each chair, which revealed some scuffing and a few significant scratches. This is to be expected in any item that is 50 years old, of course, but I really wanted these things in primo shape.
After consulting with some friends, some people on Twitter, and some articles on the internet, I became confident enough I could restore these easily to almost new condition, so I placed the order.
Amazingly, the chairs showed up all the way from the U.K. in less than a week, and I got to work immediately.
Step one was buying a couple of sanding sponges. I bought a 320 grit and a 220 grit. I started with the 320 because I was worried about scratching the chairs, but that concern proved unfounded. It was a little too fine for the job. You really need to remove some fiberglass when you’re doing this, so 220 ended up being the right strength. If your job is really gnar, you could probably go a little rougher even.
Anyway, I took the chair shells outside to the patio, and put one on a towel to work on it. I used thick rubber gloves to make sure no fiberglass debris came in contact with my skin, but other than that, just a small bucket of water to wet the sponge was the only other tool. Some people also recommend wearing a mask, but I was outside and not doing any electric or dry sanding, so it didn’t seem necessary.
The process of removing even the deepest scratches was surprisingly quick. I probably spent 10 or 15 minutes per chair, depending on severity. It’s hard to tell if you’re completely done until the chairs dry back up, so I hosed them off, let them dry overnight, and then gave each one a touch-up sanding the next day, followed by another hose off and air dry overnight.
It’s really amazing how self-healing fiberglass is. You think you are just scratching the shit out of it when you’re sanding it, but then when you’re done, it all blends right in automatically. And that’s even before the next step, which is when the chairs really come to life.
The final step was wiping on some Penetrol. Penetrol is an oil-based paint additive that happens to restore fiberglass to brand new condition. It’s really amazing, and you should be able to get it at your local hardware store. I used one of these Swedish dishcloths we had laying around, but you can use any number of other lint-free cloths for the application.
This step was even easier than the sanding, with each chair taking no longer than a minute or two to cover in Penetrol. Once they are coated, that’s when your jaw really drops. Not only does the shine look spectacular, but it also further hides any imperfections that may have remained on the surface.
After letting the Penetrol dry for 24 hours, I inspected each chair. I probably would have been happy with just that one coat, but I did see a couple of areas where I had perhaps applied a tad too much, causing a bit of a run. Not a big deal, but I decided to just give them all another coat to smooth out the runs and also provide more protection.
One coat and 24 hours later and they were looking perfect! The last step was to assemble the new dowel legs. This proved to be the most difficult part of the whole project as each chair took about a half hour to assemble. Granted, I was watching football as I was working, so perhaps a focused person could have gotten it done quicker.
Anyway, below is the end result! We’re so happy with how these turned out that we are now looking for two more in another color for the ends of the dining room table. It’s great to, a) get something vintage, b) save money, and c) re-use an existing object rather than cause a new one to be manufactured. Win-win-win.
I encourage you to go on your own Eames restoration journey. It’s not very difficult, and the extra effort you put in will make you appreciate them even more.
I’m Joining Kraken! 🐙
One of my favorite things about the design industry is that you can have a dozen completely different careers without ever leaving the field. For me, I started in print, then moved to digital, then to desktop web, and then to mobile. In terms of industries, I started in sports, moved to entertainment, then to news, then to social media, and most recently to design tools.
So much of designing is about learning, and the best way to make sure you are always learning is to put yourself into environments that are novel to you. The author Michael Pollan said it best recently when Kara Swisher asked him why he stopped writing about food and started writing about psychedelics:
“As a writer, I like writing nearer to the beginning of the learning curve. I like not knowing. I enjoy that process of learning.”
That sentiment is exactly why I decided to take the leap and join one of the largest digital asset exchanges in the world, Kraken, as their Head of Design & Research.
What is a digital asset exchange? On the surface, it may look like a place to buy and sell cryptocurrencies. Underneath though, the vision is much larger. Imagine a world in which all assets — physical or digital — are tokenizeable and tradeable, more or less instantly, without having to deal with the gatekeepers of the last century.
I am not a Bitcoin maximalist, an Ethereum maximalist, or any type of Other Coin maximalist, and I hold almost no crypto myself other what I’ve spent to support a few NFT creators. It is, however, becoming clear that with more smart people joining this industry, more regulation drafted which accommodates digital assets, and more creative use cases popping up every single day, there is a LOT of frontier to develop here. I look at this emerging part of the internet almost as a musical scene developing across the world. There are good bands, bad bands, old instruments, and new instruments, but more than anything, there is a sense that everyone is working creatively to change the culture around us.
That said, I also have reservations. People who chastise certain cryptocurrencies for consuming meaningful amounts of energy are correct in their criticism. In fact, I hope pressure of this kind stays forceful because it helps create things like:
- Proof of Stake, a method of verifying transactions that requires much less energy than some other methods.
- Chia, a coin that uses hard drive space instead of processing power, thus slashing energy usage by 99%.
- The Lightning Network, a layer that sits on top of Bitcoin and allows it to process many more transactions with much lower energy usage.
- Most importantly, a dramatic increase in the creation and adoption of solar and wind power around the world.
I also have questions about what gets better and what gets worse in the move from fiat to crypto. For instance, I love that our government can print money to help people make ends meet during times of hardship. I hate that it can print money to produce an endless supply of weapons and wars. I’m not smart enough to know how that all plays out, but I think for the foreseeable future, there will probably be both fiat and crypto so it pays to have a deep understanding of both.
So why Kraken in particular? There are certainly plenty of amazing places one could join in order to explore this new frontier. For me, it came down to:
- The indy mentality. This is hard to explain, but you know it when you see it. A creative band of people taking pride in the creation of something new and helpful.
- A vision much bigger than finance. If Kraken looks and feels like a bank in three years, we will not have done our jobs.
- An international focus. Kraken operates in 48 U.S. states and is the first exchange to get a U.S. bank charter, but its business is even stronger abroad. It is the #1 exchange by volume in Euros and has been for some time.
- A growing, profitable business at an inflection point. There are a lot of companies in this space that are doing super cool things, but their path to profitability is less certain. I’ve never been at a company that is growing the way Kraken is right now (and I’ve been at ESPN, Disney, and Twitter among others).
- An ex-colleague of mine, who just passed his two-year mark at Kraken told me this: “At every job I’ve ever had, I’ve wanted to leave after two years. At this place, I am even more excited today than when I joined.”
So what is my role in all of this?
Ultimately, to make the experience of participating in this new frontier easier, safer, and more fun for people all across the world.
In order to do that, I will:
… grow and nurture a diverse Design & Research team full of kind people who work hand-in-hand with Engineering and Product to produce delightful experiences.
And in order to do that, I would love:
… to talk to you if you’re interested in helping build something fun, new, and exciting! I’m still too new to know exactly what I need, but I can tell you for sure we’ll be hiring individual contributors, managers, designers, researchers, content strategists, writers, and many more types of people outside my department (engineers, marketers, customer success peeps, et al). I am also interested in talking to agencies who may want to stop doing client work and join us full-time. Hit me up over email if you’re interested, or if you know people I should talk to (firstname at mikeindustries.com).
If you — like me — are curious about taking the leap into crypto, but you’re nervous about what lurks beneath the surface, come join me at Kraken. I’ve been here a few weeks now, and I can tell you that the water’s warm.
Anyway, that’s it for now. I look forward to building another great team full of fun people, and also reminding everyone in my hometown of Seattle that I don’t work for the new hockey team.
Here Lies Flash
In just a few short days, on December 31, 2020, we will say our final goodbyes to one of the most important internet technologies that ever lived: Flash.
I remember vividly the first time I saw Flash on a computer screen. It was 1997, I was finishing up college, and I had managed to teach myself enough HTML to think about pivoting from print design to interactive design as a career.
Web design, at the time, was a clumsy beast. Most web sites were essentially Times New Roman black text on a grey background with an occasional low-quality image here and there. The “design” part was often just figuring out how to best organize information hierarchies so users could feel their way around.
Once we got bored of basic HTML (there was no CSS at the time), we started doing unholy things with images. We’d set entire pages in Photoshop, slice our layouts into grids of smaller images, and then reassemble everything into a clickable mess. These were dark times.
My college, having invented PINE, was considered “on the front edge” of the internet at the time. Here’s is what our site looked like back then:
Even the most beautifully designed sites felt a bit lifeless, and once someone came up with a new layout that worked well, everyone would just ape it. To make matters worse, every new advancement in methods required more convoluted hacking to display correctly across Netscape, Internet Explorer, and every other fringe browser in use at the time. It was a total mess.
Here is the first version of Zeldman.com I could find, from 1998. Amazing for the era, and holds up impressively in a nostalgic, cyber-Americana sort of way, but you can see how limited we were by screen widths, color palettes, and layout technologies.
Then one day in 1997, I clicked on a link to Kanwa Nagafuji’s Image Dive site and the whole trajectory of web design changed for me. It looked like nothing I had ever seen in a web browser. A beautiful, dynamic interface, driven by anti-aliased Helvetica type and buttery smooth vector animation? And the whole thing loaded instantly on a dial-up connection with nothing suspicious to install? What was this sorcery? Sadly, I can’t find any representation of the site online anymore, but imagine the difference in going not just from black-and-white TV to color TV, but from newspaper to television.
Nagafuji’s work was such a huge, unexpected leap from everything that came before it that I had to figure out how it was done. A quick View Source later revealed an object/embed tag pointing to a file that ended in “.swf”. A few AltaVista searches later led me to the website of Macromedia, makers of ShockWave Flash (“SWF”), the technology that powered this amazing site.
I downloaded a trial version and was blown away at the editing interface. Instead of a shotgun marriage of Photoshop, HTML, browser hacks, and a bunch of other stuff that felt more like assembly than design, here was a single interface to lay out text, shapes, images, and buttons, and animate everything together into an interactive experience! It was magic.
After mucking around in the Flash editor (version 2 at the time) for a few hours, I did what every self-respecting web designer would do and immediately set out to find other cool stuff to copy. Over the course of the next several months and years I would find such gems as:
Yugop from Yugo Nakamura
Once Upon a Forest and Praystation from Joshua Davis
Nose Pilot by Alex Sacui
Natzke.com by Eric Natzke
Presstube by James Paterson
Gabocorp from Gabo Mendoza
John Mark Sorum by WDDG
2Advanced by Eric Jordan
NRG Design by Peter Van Den Wyngaert
The Hoover Vacuum Site by Fred Flade
… and of course, everything by Hillman Curtis (Rest in Peace)
(Sadly, much of this work is hard to relive due to Flash already being disabled in many browsers. I’ve tried to point to video demos where possible, but you can also try your luck with the Ruffle plug-in.)
From there, a bunch of us new designers set out to learn more about animation, type, scripting, and everything else that put you at the vanguard of the profession in those days. Flash was the first technology that showed us we could be great.
My initial effort was mdavidson.com, a rudimentary personal site that was the precursor to Mike Industries:
From there, I would move on to design Flash sites and features for ESPN, Disney, K2, The New York Rangers, and dozens of other organizations, never matching the quality of the masters listed above, but always breaking new ground in one way or another.
Other fun projects I collaborated on with my friend Danny Mavromatis included a virtual observation deck for the Space Needle, an interactive on-demand SportsCenter, and a Disney movies-on-demand service fully 20 years ahead of Disney+! All in Flash.
Perhaps the thing that gives me the most joy though is something we built and gave away for free: sIFR. What started as our brute-force attempt to use Akzidenz Grotesk for headlines on the front page of ESPN, turned into a more elegant implementation by Shaun Inman, which then turned into a scalable solution by Mark Wubben and me. We poured hundreds of hours into sIFR not to make any money but just to advance the state of typography on the web.
Over the next several years, sIFR was used to display rich type on tens of thousands of web sites. Although it relied on Flash, it was standards-compliant and accessible in its implementation, so it was the preferred choice for rich type until Typekit came along in 2009 and obviated the need for it.
All of this is to say, the role Flash played in helping transition the web from its awkward teenage years to a more mature adulthood is one I will always appreciate. And we haven’t even talked about its role in game development.
When discussing the life and death of Flash, people often point to Steve Jobs’ “Thoughts on Flash” as the moment things turned south for it. Worse yet, the idea that “Steve Jobs killed Flash”. I don’t think either of those things is actually true.
Flash, from the very beginning, was a transitional technology. It was a language that compiled into a binary executable. This made it consistent and performant, but was in conflict with how most of the web works. It was designed for a desktop world which wasn’t compatible with the emerging mobile web. Perhaps most importantly, it was developed by a single company. This allowed it to evolve more quickly for awhile, but goes against the very spirit of the entire internet. Long-term, we never want single companies — no matter who they may be — controlling the very building blocks of the web. The internet is a marketplace of technologies loosely tied together, each living and dying in rhythm with the utility it provides.
Most technology is transitional if your window is long enough. Cassette tapes showed us that taking our music with us was possible. Tapes served their purpose until compact discs and then MP3s came along. Then they took their rightful place in history alongside other evolutionary technologies. Flash showed us where we could go, without ever promising that it would be the long-term solution once we got there.
So here lies Flash. Granddaddy of the rich, interactive internet. Inspiration for tens of thousands of careers in design and gaming. Loved by fans, reviled by enemies, but forever remembered for pushing us further down this windy road of interactive design, lighting the path for generations to come.
RIP Flash. 1996-2020.
If you feel so moved, pour one out for our old friend in the comment section below.
Superhuman’s Superficial Privacy Fixes Do Not Prevent It From Spying on You
Last week was a good week for privacy. Or was it?
It took an article I almost didn’t publish and tens of thousands of people saying they were creeped out, but Superhuman admitted they were wrong and reduced the danger that their surveillance pixels introduce. Good on Rahul Vohra and team for that.
I will say, however, that I’m a little surprised how quickly some people are rolling over and giving Superhuman credit for fixing a problem that they didn’t actually fix. From tech press articles implying that the company quickly closed all of its privacy issues, to friends sending me nice notes, I don’t think people are paying close enough attention here. This is not “Mission Accomplished” for ethical product design or privacy — at all.
I noticed two people — Walt Mossberg and Josh Constine — who spoke out immediately with the exact thoughts I had in my head.
1/ This is a good *first* step. Better than doing nothing. But it’s not enough. I read the full blog post. It makes no mention of disabling tracking how *often* the recipient opens the email. It’s also full of the rationalization that secret tracking is ok in “business” software. https://t.co/c0PbCRLgdp
— Walt Mossberg (@waltmossberg) July 3, 2019
I appreciate Superhuman’s changes, but the problem is recipients don’t know they’re tracked, and it’s still not going to warn them https://t.co/GPfUYVkBMs
— Josh Constine (@JoshConstine) July 3, 2019
Let’s take a look at how Superhuman explains their changes. Rahul correctly lays out four of the criticisms leveled at Superhuman’s read receipts:
Superhuman is Spying on You
Over the past 25 years, email has weaved itself into the daily fabric of life. Our inboxes contain everything from very personal letters, to work correspondence, to unsolicited inbound sales pitches. In many ways, they are an extension of our homes: private places where we are free to deal with what life throws at us in whatever way we see fit. Have an inbox zero policy? That’s up to you. Let your inbox build into the thousands and only deal with what you can stay on top of? That’s your business too.
It is disappointing then that one of the most hyped new email clients, Superhuman, has decided to embed hidden tracking pixels inside of the emails its customers send out. Superhuman calls this feature “Read Receipts” and turns it on by default for its customers, without the consent of its recipients. You’ve heard the term “Read Receipts” before, so you have most likely been conditioned to believe it’s a simple “Read/Unread” status that people can opt out of. With Superhuman, it is not. If I send you an email using Superhuman (no matter what email client you use), and you open it 9 times, this is what I see:
That’s right. A running log of every single time you have opened my email, including your location when you opened it. Before we continue, ask yourself if you expect this information to be collected on you and relayed back to your parent, your child, your spouse, your co-worker, a salesperson, an ex, a random stranger, or a stalker every time you read an email. Although some one-to-many email blasting software has used similar technologies to track open rates, the answer is no; most people don’t expect this. People reasonably expect that when — and especially where — they read their email is their own business.
When I initially tweeted about this last week, the tweet was faved by a wide variety of people, including current and former employees and CEOs of companies ranging from Facebook, to Apple, to Twitter:
It was also met critically by several Superhuman users, as well as some Superhuman investors (who never disclosed that they were investors, even in past, private conversations with me). I want to talk about this issue because I think it’s instructive to how we build products and companies with a sense of ethics and responsibility. I think what Superhuman is doing here demonstrates a lack of regard for both.
First, a few caveats:
⇗ The State of UX in 2019
A wonderful state-of-the-union for the design industry as we move out of the age of attention hijacking towards a mindset that puts users' health and happiness first. Great writing from Fabricio Teixeira and Caio Braga.
The comfort of our design jobs, especially in Silicon Valley, has, in many ways, limited our power to advocate for the right thing. We are comfortable in our expensive chairs, busy pleasing our internal stakeholders and pretending we can keep our responsibilities as citizens out of our work, and the impact of our work out of our personal lives. For a long time, we even ignored harassment issues in our offices.
Clocking Back In… at InVision!
As a designer, I owe my entire livelihood to tools.
Some people survive on talent, vision, persistence, or a host of other superpowers, but to make up for what I lack, I’ve always been a tool nerd.
Whether it was messing around with Print Shop on a Commodore 64 when I was 10, teaching myself Photoshop 3.0 in my teens, or learning HTML via “HoT MetaL” while most designers were only doing print work, aggressively learning the tools of the near future has been one of the only consistencies of my career.
For that, and other reasons I’ll explain below, I’m incredibly excited to announce that after a refreshing two-year sabbatical from work, I’m joining one of my favorite companies — InVision — to head up Partnerships & Community!
We are entering a golden age of product design tools right now, and I’ve seen first-hand what introducing great prototyping and collaboration software like InVision can do within a company. It breaks down barriers between different groups and gets everyone thinking about user experience. It demystifies what product design actually is. It replaces 50-slide presentations and exhaustive spec documents with quick-to-create working demos that everyone can hold in their hand. More showing, less telling.
As my friend at Google, Darren Delaye once told me, there’s no better way to communicate a product idea than pulling out your phone and saying “Hey, wanna see something cool?”
When Clark and I first started talking about working together a little while ago — and about this role in particular — I’ll admit I had some question marks. In particular:
1. InVision is a fully distributed company with no offices.
A lot of people probably view this as a positive, but the thing I miss most about my last job at Twitter is being around my team and all of the other great people there. I’m an extrovert, and even if I have to brave open-office plans and commute times, being around teammates has always been important to me. Video calls, in fact, have always felt like a burden because face-to-face is the default mode of communication at most companies.
I had a really tough time evaluating what working remotely would be like, but in talking to Clark, Stephen, Aarron, David, Hilary and others at the company, everyone says exactly the same thing: it sounds like it’s going to be awkward, but after a couple of months, you never want to work any other way again. It’s great to be able to spend the first few hours of your day working from your couch, then go on a run whenever the weather clears up, and then spend the rest of the day working from your patio or your local coffee shop… all without ever getting stuck in traffic! InVision even gives you a $100 coffee & tea credit every month to encourage you to explore new surroundings.
It seems that when everyone is remote, the working dynamic changes. You aren’t sitting in a room with 10 people and then figuring out a way to dial in your poor London teammate with a choppy internet connection. You aren’t keying off of all of the social cues in the conference room and losing nuance from your one teammate in India. When everyone’s in the same boat — even if it’s a metaphorical boat held together by thousands of miles of fiber — something apparently changes.
I am now looking forward to this social experiment in telepresence, even if it means I have to remove the Zuck Tape covering my laptop’s camera. I think InVision is correct that this will be the new normal for a lot of companies over the next decade, and if you are a designer who doesn’t want to (or can’t) live in San Francisco, this seems like good news for you too. Either way, I will report back in a few weeks to let you know how it’s going.
2. I’m used to working on consumer products, as opposed to products that help people make other products.
Whether at ESPN, Newsvine, NBC, or Twitter, most of my career has been spent building things that consumers use. In evaluating each of those opportunities, I’ve tried to ask myself “what kind of impact is this going to have on the world?” This opportunity is a bit different because InVision doesn’t really touch consumers directly, but rather, it touches the designers, engineers, PMs, researchers, writers and others responsible for making the products that touch consumers. In that sense, it’s hard to trace the social impact of your work because you aren’t even aware of all the products that are being built with it. Having used InVision regularly myself, however, I am confident of three things: it tends to raise the profile of design work inside of companies, it facilitates a more inclusive product development process, and it ultimately helps create better user experiences. All great things.
You may say to yourself “but I like another tool better!” That’s totally fine. Any of the options available today are light years better than what we did ten years ago when we emailed JPEGs back and forth. I happen to think InVision is the best set of tools out there for entire organizations to use (with more products and capabilities on the way), but a world in which designers have several great options to choose from is a world I want to live in. Competition breeds excellence, and there is a lot more work for all of us to do.
One last note on tools and their impact: even though it was over ten years ago now and it started as a fun little hack, sIFR is still one of the projects I’ve enjoyed working on the most. None of us ever made a penny on it, or even tried to, but watching that little tool help people beautify typography across the web was really fulfilling. Seeing the need for it slowly disappear with the advent of TypeKit and proper web fonts was just as satisfying. It’s great to work on things that inch the world forward and make other people’s work better, and I look forward to doing that again in whatever ways I can at InVision.
3. The output of my work will, for the most part, not be directly within the product.
The role I’m taking on at InVision is not within Product, Engineering, or Design, so I won’t actually be working on the products themselves (but you can be sure I’ll be in people’s grills with ideas and feedback! 🧐).
Instead, I’ll be doing the following:
- Working with hundreds of companies and design teams around the world listening to how they currently develop products, how they want to develop products, and how we might be able to help.
- Keeping an eye on interesting new products and teams in the design software space and working on acquisitions when it makes sense.
- Designing and executing product integrations that bring the functionality of InVision to other platforms, and vice versa. InVision is already integrated with the largest platforms that drive digital product success, including those from Slack, Atlassian, Dropbox, and Microsoft, but there are still a lot more nodes in the digital product ecosystem to connect. The goal is to make the workflow of product design as seamless as possible, no matter what assortment of platforms a team is using.
- Emceeing InVision’s Design Leadership Forum, which hosts private events for design leaders from around the world. Its goal is to advance the practice of design leadership by creating a community where leaders can learn from one another.
- Further building out InVision’s programs within the traditional and continuing education spaces.
- Working on inclusive ways to bring the design community together, both online and off.
It’s a different sort of role for me, but at the same time, I’ve actually been doing a decent amount of exactly this sort of thing during my time off.
In some ways, this seems like the perfect opportunity at the perfect company right now, and yet, in other ways, I’ve never done anything like it! One thing that feels palpable already, however, is that this is a company driven by producing great experiences — for its customers, its partners, and its employees — and for that reason, I already feel at home (also, I *am* at home).
I’m not sure what my hiring plan is just yet, but if I’ve ever worked with you in the past or if you see anything you like in the 71 positions posted here, feel free to reach out to me directly! If you’re interested in helping power the next decade of digital product development from the comfort of wherever you choose to work, now is a great time to be joining InVision.