Pine Brothers Cough Drops are back!
Some of the most fulfilling posts to write are the ones dedicated to micro niche topics that no one else is talking about. Through the magic of the Google, your silly little post about obsolete technology X or discontinued product Y can gather visitors over the course of several years, and if you’re lucky enough, you can grow little micro-communities inside of each post. It’s amazing. A few posts Mike Industries posts that created such flash communities are:
- Too Much Cream of Wheat? — A ridiculous little two minute post I wrote after being surprised at how many Cream of Wheat varieties were sold. Five years and 251 comments later, people are still telling Cream of Wheat stories from their childhood and sharing recipes.
- Wither the Halogen Torchiere — A post I wrote lamenting the death of everyone’s favorite college dorm lamp. These lamps put off incredibly warm, indirect light but were eventually taken off the market because idiots who threw clothing and other materials on top of them burned their houses down. This one has 315 comments ranging from suggestions on where to purchase replacement parts to ideas on how to make your own lamps (seems like a bad idea).
- How to Snatch an Expiring Domain — I’m not sure if this is the most popular post I’ve ever written or if the MySpace one is, but this story of how I bought newsvine.com is up to 862 comments now. Unfortunately, I’ve had to delete hundreds more because let’s just say the “community” that cares about expiring domains is usually made of SEO monkeys and likes to use my post as a way to get link juice back to their own cesspools. I actually created a special rule in WordPress specifically for this post that doesn’t allow link juice.
- Desperately Seeking Pine Bros — Finally, this is the one I’m most proud of. If you grew up in the 1980s, you probably remember a “softish” cough drop by the name of Pine Bros. that came in Honey and Cherry. It was more candy than medication but damn was it good. Some time in the 90s, the company shut down and without any warning, Pine Bros. disappeared from the face of the earth. I wrote a post about it and thousands of Pine Bros. fans have visited to express their support for the product.
Something great happened in the Pine Bros. thread several months ago: a woman chimed in to say that her family had bought the rights to the Pine Bros. name and was hard at work recreating the formula in order to bring them back to market. It seemed too good to be true, but I’m happy to say that as of right now, this great product is once again available! They plan on releasing four flavors for distribution nationwide, but for now, you can just get the Honey flavor at the Vermont Country Store. I ordered three tins. They were predictably gone in less than three days and now I’m ordering more.
Since I had purchased a box of 50-year old Pine Bros. cough drops on eBay a few years ago, I have tested the new drops against the old. The bad news is that they seem to taste just a tad more mild than the originals, but the good news is that it’s very, very close.
If you miss Pine Bros. cough drops as much as I did, quit reading this and get on over to Vermont Country Store already. They’ve already sold out at least once.