Reputations, Trust, and Atomic Publishing

It seems like the question comes up at every conference, interview, or personal publishing powwow: Can you trust bloggers as much as you can trust journalists?

I always answer the question the same way: If you look at it in terms of “averages”, then no, you cannot trust bloggers as much as you can trust journalists. Looking at the averages, however, is the wrong way to answer the question. That would be like trying to answer the question of whether Italy or France makes better wine by dumping all the wine from each country into a vat, stirring it up, and then taking a sip from each.

Who cares about averages? What I really want is a few bottles of the best from each country plus maybe a sample of what one would consider “good table wine”. Armed with the best and the “typically good”, I can make a judgement as to who makes the better wine.

The same is true in the world of blogging vs. journalism. Since no one is going to settle for reading average journalism or average blogging once aggregation gets more intelligent, the real question to answer is “are the really good bloggers as trustable as the really good journalists?”

To answer this question, I always use three examples:

Om Malik

Om is a blogger and a journalist. The journalistic standards he upholds while writing for Business 2.0 are no different than those he applies to his blog, GigaOm. The man was a journalist before WordPress was even an apple in Matt Mullenweg’s eye. Om’s style varies a bit between his online and offline writings, and it is up to you to decide which you like better, but the unit you are deciding whether or not to trust in both cases is an atomic one: Om himself.

Walt Mossberg

Walt is a longtime personal technology writer for the Wall Street Journal and his column is often a catalyst for new products entering the mainstream. He doesn’t have a blog but the opinions and research he pens for the Journal are entirely his. The question to answer with Walt is “Would you trust him any less if he were to quit the Journal and start his own blog?” I believe most people would say no.

Rafat Ali

Rafat is the founder of PaidContent.org, MocoNews, and the ContentNext network which acts as parent to these and other emerging properties. I’ve been reading PaidContent since before they had a proper RSS feed and I’ve found they break more stories than almost any traditional media outlet. Rafat is an example of someone who could quite easily have a plum job as a journalist for the New York Times but chooses not to because he prefers the rapid-fire format of blogging.

So in all of these cases, we have writers who are perfectly trained in the art and science of journalism but would (and in some cases do) succeed by being great bloggers instead. This is not to say that what Om and Rafat do is not journalism… it is. It just follows the format of blogging a lot closer. It’s much more atomic, and much more timely.
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Netscape Now!

(This article cross-posted on the Newsvine Blog)

You remember 1996. You had e-mail. Your friends didn’t. You could Yahoo. Your friends couldn’t. It was a time when most of the world spent less time online than they did eating breakfast. Two of the standout successes during this early stage of internet adoption were America Online and Netscape Communications. America Online’s strategy was to sell dial-up internet access for a monthly fee and provide users with a walled garden of content they couldn’t get anywhere else at the time. Netscape’s strategy was to own the piece of software that sat between the consumer and the internet and ultimately make money from both sales of that software and other endeavors created by “browser lock-in”.

Both companies saw tremendous initial success only to eventually see their fortunes turn sour as they were beaten down by competitors and the general move towards openness on the internet.

It is with curious anticipation then that we watch today the relaunch of the Netscape brand by parent company AOL as a “new generation of news portal” (beta site is here). Comparisons have already been made to Newsvine and Digg by media outlets like Red Herring and InformationWeek, but I’m not going to call them copycats as many others will. Everything’s been done before in one fashion or another and to accuse a new player of just ripping off an existing idea is to discount any and all creativity they may bring to the table.

Developing a new genre of news site is all about creativity, and as much as don’t always find myself agreeing with Netscape’s leader Jason Calacanis, I certainly respect his prowess as a dealmaker and his ability to get creative with the tools he’s given. Regardless of what you think of the guy, he’s good for AOL and he’s probably good for this particular product.

So the big question everyone’s going to be asking is, how does this affect Newsvine, Digg, or any of the other sites in this same general movement to modernize the news? If you ask me, I’d say it helps and helps a lot. The fact of the matter is that probably less than 1 out of 100 people in the world have ever even heard of Digg and even less have heard of Newsvine. This axiom is supported by common sense as well as observations like Ethan Kaplan’s in which he found that only 5 college students (all male) out of 100 in a particular lecture hall had heard of Digg. And these are college students! It’s really easy to get sucked into the trap of thinking the rest of the world is even 50% as tech-savvy as you are, but the reality is the exact opposite.

So what’s the point here? The point is that most of the world is completely unaware that they are beginning to have power over the news. We see this every day at Newsvine. People use the site to read the news just like they would at, say, CNN.com, and not until they *really* dig in do they find out they can write, seed, and influence the news mix by interacting with it. Part of this is that our interface is probably a little too subtle and demure for newcomers, but the other part is that people just aren’t expecting it.

With Netscape and AOL helping to spread the word about the democratized news movement, it increases the amount of people who are even ready for a site like Netscape, Digg, or Newsvine. It gets people thinking about getting more from their news and we like that very, very much.

In the end, there will be multiple successful news-writing, news-gathering, and news-sharing communities on the web. Most people will be members of more than one. The community which endears itself most to you is the one you’ll probably spend the most time in. And with that, I gladly welcome Netscape to the “social news” fold. Just for kicks, I’m going to fire up a copy of Communicator 4.72 and see if the site renders. :)

(Sorry, I had to get at least one retro-Netscape snark in)