The Snuggie

In mocking the Snuggie product/website/commercial with Freckles, I noticed that they actually took the time to put a “Share” link on their online demonstration video. In order to reward SnuggieCorp for their Web 2.0-ness, I thought I’d be the first person in the world to take the bait and embed the video on my own site! Enjoy:

By the way, why is it that the guys in the video look ten times as dorky wearing this thing than the girls do?

Also, why do I still totally want one?

42 comments on “The Snuggie”. Leave your own?
  1. Matt Hoult says:

    AAAAH! Does anyone else have a hard time seeing anything but the poor 80’s US quality of this video? It reminds me of the one featured in “Coming to America”.

  2. Chris says:

    Snuggie for two would be good!

  3. Amy says:

    Bet the Slanket people are having a bad day, as this is a total rip-off of their product but they never tried very hard to advertise.

    That said, it’s ridiculous that it took til the 21st century to invent a blanket with sleeves. :)

  4. Perry says:

    Proof that technology has failed the human race. Also, they look like monks.

  5. Eric Meyer says:

    Agreed, Perry, at least for the burgundy ones. That look actually kinda makes me want one, if only so I can finally live my dream of acting out “The Name of the Rose” in my basement.


  6. grahamR says:

    …. forgive my ignorance, but it reminds me of either
    A) A robe worn by a “secret society” (the stonecutters in the simpsons came to mind when i saw the burgundy one)
    B) a robe?

    i mean…. at least with a good big robe you can cover both sides… and if you dont want the front open wear it backwards.. lol

  7. Michael says:

    I agree with Perry, everyone looks like a monk. And who in their right mind (aside from you Mike) would post this on their site?

  8. This is what I call Ouroborosian Iterative Design™. Some people call it “what goes around comes around” but I’ve been unable to trademark that phrase so I went with OID®.

    If you take a close look at the quality of construction over the last 20 years you’ll see a direct correlation between modern practices and medieval ones. Couple that with the rising cost of heat (oil, electricity) and you have a perfect storm designed for the Snuggie.

    I’d buy one if they had animal prints. And if I didn’t already have a hefty amount of built-in insulation.

  9. Michael Hessling says:

    Our slanket is one of the best purchases we’ve ever made.

  10. Jack says:

    Argh autoplay! :/

    I agree, they totally look like a secret society or a cult. Plus the name just makes me think of diapers.

  11. @Mike

    You should by one for all your employees and then turn off the heat in the building. You should also institute company nap time and get a bunch of these pillows: Hug Me Pillow.

  12. David says:

    My Slanket is a prized possession. Snuggie is a rip-off.

  13. Hmm. Looks like a wonderful christmas gift for the woman. She’ll use it because it’s warm and I’ll laugh at her because it’s ridiculous. We’ve been laughing at this commercial for weeks, but somehow Mike in making fun of it you’ve almost sold me on it :-P

  14. Jeff Hartman says:

    So how many Snuggie spam emails do you get a day?

    What’s next, an inline video for PediPaws? :)

  15. Bulbboy says:

    What’s to mock? You mustn’t poke fun just because they look like Harry Potter rejects, and the start of the ad is reminiscent of the singing nurse in Ferris Bueller (I heard that you were feeling ill. Headache, fever, and a chill. I came to help restore your pluck, cause I’m the nurse who likes to… ).

    Up til now, I was considering getting my Aleister Crowley obsessed brother a purple cloak from ebay, but now…


  16. Jared says:

    Sweet! My Sith Lord costume is now complete.

  17. Levi says:

    This reminds me of an other great invention, the scissor with batteries. Back to BC! In style…

  18. Mike D. says:

    Amy: Interesting! Never heard of the Slanket. It does seem to come in better colors.

    Eric: I think the monk look would suit you very well. You could walk on stage with a burgundy Snuggie as you open ALA events. It would be mesmerizing.

    Matt O: You just blew my mind.

    Jack: I just swapped the official Snuggie video with a YouTube version to get rid of the autoplay. Pathetic how some companies don’t get that right still.

    Snowflake: That Hug Me Pillow is creepy.

  19. Evan says:

    No one commented on the ad itself.

    That repetitive infomercial script, the entirely improbable yet just-idealistic-enough-to-make-you-believe-you-would-use-it-that-way scenes (my favourite was the family at the sporting event…), the happy-looking actors thinking that this MUST be the lowest they could sink… it’s all priceless.

    I have to give it to you, you americans are a true bastion of superfluity and waste.

  20. Perry says:

    I have to give it to you, you americans are a true bastion of superfluity and waste.

    [cheers heard from crowd]: WOOHOO! WE’RE #1!!! Take that you foreigners!

  21. Lieuwe says:

    Im waiting for the moment when they offer it with the pointy hat and a book with random quotes (goes perfect with the booklight).

    “Don’t want to get up early in the weekend to go to church? Tired of people telling you what to do? Do you want people to listen to your wisdom? Now you can achieve all that by starting your own religion for just $29,95! Its the perfect gift for mother-in-laws, adolescents and those people who love to play the “I know it better than you”-game. Just order your own start-your-own-religion-packet now and get this symbol making tool* for free!”


  22. Brian Ford says:

    I’m of the opinion that there should be *some* kind of annual awards show for “best performance in a commercial in which exaggerated difficulties while attempting to use an existing product must be exhibited” so that this talent can be recognized for what it is.

    For example:

    “And the winner for ‘best performance in a commercial in which exaggerated difficulties while attempting to use an existing product must be exhibited’ goes to … tiny blanket lady!”

    At the very least, there should be a website collection of videos of people pretending to have trouble using products which aren’t that difficult to use.

  23. Mike D. says:

    Brian: That might be the funniest comment in 4 years of this blog. I would gladly sponsor such an awards show.

  24. Tom says:

    Brian: I couldn’t agree more. Although, after seeing infomercials showing how hard it is to use basic kitchen utensils, paintbrushes, garden hoses, etc. I find it hard to believe that someone will be able to top this one. This person, literally, is having trouble using a piece of cloth. All you have to do is pick it up, and put it on you. It’s truly remarkable.

  25. Bulbboy says:

    Also, why do I still totally want one?

    To rob banks possibly?
    As demonstrated by the SnuggLie:

    I’m waiting for the SnuggieMini to come out (jumper/sweater), or even better the SnuggieNano (t-shirt).

  26. If you get one, lemme have that free reading lamp :)

  27. What I want to know is, why isn’t Billy Mays selling this? He sells everything else.

  28. Ryan says:

    This is beneath him.

  29. Adrian says:

    hahaha. Just need a brown colored one and a bowl cut.

  30. aceblade says:

    I ordered a Snuggie several weeks ago for my mom. I thought it would be a good Christmas gift considering she reads a lot while having a blanket wrapped around her. While I’m still anxious to get the product, it certainly won’t be arriving by Christmas. I’ve snooped online and apparently the product is on backorder, but the company doesn’t bother to tell you, which sucks for those of us who ordered it as a Christmas gift. I just hope the thing arrives before winter ends.

    Oh, and I made sure to order a blue one because the red Snuggie looks like a ceremonial robe…. PERFECT TO WEAR FOR THOSE OUTDOOR EVENTS!!

  31. Shirley says:

    haha. I wasn’t impressed by the Snuggie when I saw the commercial. I mean, if I am going to wear a ‘fleece dress’, why not just put on an actual fleece or a robe? And they say it’s great for picnics, why not just throw on a coat? lol.

    You know what I do want? Did anyone ever have those comfortable jumpers or onesies when you were younger? They were these one-piece sleep outfits that even had little feet in them so that the only thing that was exposed was your head.

    They should make those in adult sizes…

  32. Matt D says:

    “Luxurious fleece” — Classic.

  33. Benjy says:

    Aren’t these basically bathrobes worn backwards, sans belt? Is it so damn hard to put on a sweatshirt? Seems to me that this is another example of technology taken a step beyond what’s truly useful for humanity…

  34. Collin says:

    Gee Mike, you know I have always looked up to you because of your development style, views and success. I’ve found over the years you will blog about interesting things. I always loved taking part in your contests even though my own graphical abilities are nothing compared to that of other visitors to your blog. It was always amazing to see what people can come up with.

    I must say you have hit some fairly low ground when you find yourself relaying the latest marketing campaigns for ridiculous products.

    Thank you to Benjy for pointing out the obvious fact that the snuggie is just a less fashionable version of the once mighty bathrobe. And wow, the colors really are bad for this product. I would think a nice black “robe” would be nice rather than puke colors.

    Anyway.. why am I telling you my opinion of this thing? I don’t want to encourage you any more than I already have.

    The snuggie.. ::rolls eyes::

  35. Mike D. says:

    Collin: Yep, definitely a new low. Yet refreshing somehow…

  36. Reggie says:

    Snuggie? SLanket? Are you kidding me? I received a NUDDLE Blanket for Christmas – and I have to say, it is the softest, most comfortable, most indulgent thing I’ve ever felt.

    The hand “slats” instead of sleeves get those ridiculous sleeves out of your way – and the paunch hand pocket and foot pocket are makes this product so superior to the cheap imitations.

    Plus, this thing feels like a golden retriver puppy!.
    check it out –

  37. Kev Slater says:

    I found something just like this at and actually ordered it just to see what the deal was (ok, so my wife ‘encouraged’ me to order it…whatever).

    Much to my surprise, I actually like it! That isn’t to say it is an Earth shattering creation. It’s just like a big, cozy blanket. We don’t have many good blankets around the house so this works well. Surprise, surprise.

    It’s a bit of a Snuggie rip off, but isn’t the Snuggie just a Slanket rip off? There are tons of these around. I can remember seeing them in tourist stores years ago.

  38. steve says:

    This snuggies is a copy cat product that was stolen from me in 1994, I take the original product to a marketing firm that filed for patent in the owners name, my product was seen on Opra in 1995,and was beeing produced by Landsend,the owner left, Ma. and ran to CA. to continue his sceam, as my suit followed him into 1997 he filed for bankrupcy and I was left with nothing, this same person try to file suit against other manufacturers claiming to own patent which he filed through mail fraud but still was able to recieve patent even though prior filings of copyright ect were made well in advance of his filing, the original Was Called the COUCH-POUCH!

  39. OMG says:


  40. Bill says:

    Bought one for my wife and daughter (2 each) for Christmas finally recieved late January. The cancellation card came 2 days later. They charged me all most 3 time the amount it stated on my original invoice. Can’t get anyone to answer my emails or phone calls. Just a big RIP OFF.

  41. joe says:

    I have try to let people know this is a rip off of a ripped off product which was stolen from me by a finacial planner and his son, by means of filing a patent under their our name instead of filing under my name for which this company was paid,same people? similar product ubet. chase the financial company for years tryibg to sue, they finally bellied up in CA. and claimed bankrupcy or so they say,all monies are either invested or off shore, you would be crazy to buy this product, the original was so much better than this POS.

  42. coffee says:

    those Snuggie infomercials draw in my attention like a magnet, though i haven’t gotten the point of actually buying one yet

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