Results from the Google AdSense Experiment
Well it’s been a week since I threw a Google ad into the header region of this site and the results are in. With just under 50,000 page views, my earnings were just under $100.
It was sort of a low traffic week with not a lot of posting, linkage, or commenting activity, but even so, $400 a month isn’t enough for me show that huge ad to everyone who comes to this site.
But still… it’s more than a few pennies so I wanted to come up with a solution which would let me continue to show the ad in some cases and not show it in other cases. I could frequency-cap it but that would change the design in the middle of a user session (not good). I could only show it a few days a week, but that would be a similarly inconsistent experience.
In the end, I came up with a happy solution: show the ad to everyone except subscribers to this blog. That way, people who come here often and have more than a passing interest in what is written here will get a nice, clean ad-free experience, while those who arrive here via searches for MySpace Layouts, sIFR, or other linkage will see the ad and in some cases help monetize it. This will likely result in a small revenue decline, but that’s of little concern to me.
Currently, I’m achieving this conditional ad serving by setting a three month cookie every time someone clicks on a link from my RSS feed. As long as that cookie is around, you should see no ads. I’m also considering extending the ad-free experience to every visitor who doesn’t come in with a referrer. That way, people who have Mike Industries bookmarked won’t see ads either.
That’s it. Happy Thanksgiving!