⇗ Thin Desires Are Eating Your Life

A thick desire is one that changes you in the process of pursuing it. A thin desire is one that doesn't... The business model of most consumer technology is to identify some thick desire, find the part of it that produces a neurological reward, and then deliver that reward without the rest of the package.

What a great way to delineate the two core types of activity we tend to pursue in life. Very similar to what Craig Mod calls "Tiny Loops". Is there any doubt that the graph of these two types of activities have dramatically reversed over the last few decades? This is a great wake-up call to re-calibrate ourselves. No time like the start of a new year to begin.

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