{"id":77,"date":"2005-03-21T10:08:30","date_gmt":"2005-03-21T18:08:30","guid":{"rendered":""},"modified":"2016-05-25T23:34:38","modified_gmt":"2016-05-26T06:34:38","slug":"implicit-personalization","status":"publish","type":"post","link":"https:\/\/mikeindustries.com\/blog\/archive\/2005\/03\/implicit-personalization","title":{"rendered":"Implicit Personalization on Tribe.net"},"content":{"rendered":"<p>I followed a link from <a href=\"http:\/\/photomatt.net\/2005\/03\/21\/bay-area\/\" target=\"_blank\">PhotoMatt<\/a> this morning over to <a href=\"http:\/\/tribe.net\" target=\"_blank\">Tribe.net<\/a> and noticed a very cool feature they have over there: Upon visiting the front page, the site immediately redirected me to &#8220;seattle.tribe.net&#8221; and showed me information local to the Seattle area (where I live) even though I had never been there before and never entered any geographic information.<\/p>\n<p>How cool.<\/p>\n<p>A quick glance at the address bar told me exactly what what going on.  The complete url is listed below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/images\/inline\/tribe_local.gif\" width=\"450\" height=\"347\" border=\"0\" alt=\"\" \/><\/p>\n<p>&#8220;Guess=true&#8221;.  Very nice.  So what&#8217;s happening is that Tribe is looking up my IP address in a table and mapping it to the Seattle area.  We use IP lookup tables at Disney all the time for targeted advertising purposes, but I&#8217;d never seen someone actually use them to redirect you to a localized version of their site. I&#8217;m sure it&#8217;s been done before, but I&#8217;d just never seen it.<\/p>\n<p>One of the hardest things to do in the web business is to get users to actually <strong>use<\/strong> personalization options (as counterintuitive as that sounds), and by performing this first personalization step implicitly and automatically, Tribe provides users better information without forcing them to ask for it.  Smart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I followed a link from PhotoMatt this morning over to Tribe.net and noticed a very cool feature they have over there: Upon visiting the front page, the site immediately redirected me to &#8220;seattle.tribe.net&#8221; and showed me information local to the Seattle area (where I live) even though I had never been there before and never entered any geographic information&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282,39],"tags":[],"class_list":["post-77","post","type-post","status-publish","format-standard","hentry","category-original","category-technology"],"_links":{"self":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":0,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"wp:attachment":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}