{"id":15003,"date":"2012-09-08T17:39:45","date_gmt":"2012-09-09T00:39:45","guid":{"rendered":"https:\/\/mikeindustries.com\/blog\/?p=15003"},"modified":"2016-05-25T23:34:25","modified_gmt":"2016-05-26T06:34:25","slug":"the-deterioration-of-hi-ball-packaging-design","status":"publish","type":"post","link":"https:\/\/mikeindustries.com\/blog\/archive\/2012\/09\/the-deterioration-of-hi-ball-packaging-design","title":{"rendered":"The Deterioration of Hi-Ball Packaging Design"},"content":{"rendered":"

I’ve been a huge fan of Hi-Ball caffeinated mineral water<\/a> for a few years now. It’s a crisp, light, sweetener-free way to get a little bit of caffeine in your system on a hot day. In addition to the virtues of the product itself, I was initially drawn to this beverage because of its beautiful packaging. Below is what the the bottle looked like when it debuted a few years ago:<\/p>\n

\"\"<\/p>\n

A compact, easily resealable 10 ounce bottle with a very reasonable 80mg of caffeine in it.<\/p>\n

Then, a couple of years ago, the folks at Hi-Ball decided to change up the bottle design and go with a taller, skinnier variety:<\/p>\n

\"\"<\/p>\n

I didn’t have a huge problem with this change, although I was unclear how it qualified as an improvement. If anything, it was worse than the original since it’s much harder to reseal a glass bottle with a metal cap than with a plastic cap. Still, at least it was in that nice, convenient, 10 ounce size with only 80 mg of caffeine.<\/p>\n

Fast forward to 2012 though, and Hi-Ball has completely dumped its beautiful glass bottles in favor of gigantic 16 ounce cans<\/strong>. These things are monsters:<\/p>\n

\"\"<\/p>\n

Furthermore, the cans have that gimmicky Coors Light feature where parts of it turn blue when it’s cold as the Rockies. You know how else I can tell a beverage is cold enough for me to drink? Because I keep it in my refrigerator<\/em>.<\/p>\n

Hi-Ball is pitching this change as better for its customers since the can holds more beverage, but that’s actually my least favorite part of the entire redesign. I don’t want 16 ounces of energy drink, and I definitely don’t want 160mg of caffeine. And you know what is really<\/em> hard to reseal? An aluminum can.<\/p>\n

People have suggested just drinking a portion of the beverage and then throwing away the rest — which is what I have been doing — but there’s just something unsatisfying about buying more than you want and then dumping the rest down the drain.<\/p>\n

It seems clear to me that Hi-Ball is now trying to compete with the Red Bulls and Monster Energies of the world by offering their 16 ounce can, but even those companies offer smaller alternatives.<\/p>\n

I find myself buying less and less Hi-Ball now that they’ve forced this super-size on everyone. I wonder if I’m alone or if others are abandoning ship as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve been a huge fan of Hi-Ball caffeinated mineral water for a few years now. It’s a crisp, light, sweetener-free way to get a little bit of caffeine in your system on a hot day. In addition to the virtues of the product itself, I was initially drawn to this beverage because of its beautiful […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,36,282],"tags":[],"class_list":["post-15003","post","type-post","status-publish","format-standard","hentry","category-business","category-design","category-original"],"_links":{"self":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/posts\/15003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/comments?post=15003"}],"version-history":[{"count":0,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/posts\/15003\/revisions"}],"wp:attachment":[{"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/media?parent=15003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/categories?post=15003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikeindustries.com\/blog\/wp-json\/wp\/v2\/tags?post=15003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}