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	Comments on: The Most Important Company of This Year&#8217;s SXSW Is: SXSW	</title>
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	<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw</link>
	<description>A running commentary of occasionally interesting things — from Mike Davidson.</description>
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		<title>
		By: Mike D.		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-79259</link>

		<dc:creator><![CDATA[Mike D.]]></dc:creator>
		<pubDate>Tue, 26 Jul 2011 22:02:28 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-79259</guid>

					<description><![CDATA[Erik: Nope. Ironworks bathroom!]]></description>
			<content:encoded><![CDATA[<p>Erik: Nope. Ironworks bathroom!</p>
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		<title>
		By: Erik		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-78798</link>

		<dc:creator><![CDATA[Erik]]></dc:creator>
		<pubDate>Fri, 01 Jul 2011 03:38:31 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-78798</guid>

					<description><![CDATA[Bonus photo: Bathroom door at Buffalo Billiards?]]></description>
			<content:encoded><![CDATA[<p>Bonus photo: Bathroom door at Buffalo Billiards?</p>
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		<title>
		By: Susan		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-77935</link>

		<dc:creator><![CDATA[Susan]]></dc:creator>
		<pubDate>Wed, 25 May 2011 17:24:24 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-77935</guid>

					<description><![CDATA[I&#039;m late to the discussion, but happened through and the first thought I had after reading your article (all of which comments are appropriate I&#039;m sure) is that perhaps technology/interactive/marketing types should be pulled from SXSW all together and the conference should go back to its roots in indie music and film.  I say this as a tech type (fly by night), social media junkie (ditto) and former industry (meaning Hollywood) type.  The two do not belong together (at all).  Multimedia as relates to music and film, ok.  But Interactive as relates to Twitter, Facebook, SEO, and whatever else is being schlepped these days - no thanks.

I&#039;ve been to Austin (never for the conference) and while I&#039;m sure the increased revenue is a bonus, it can&#039;t be good for the city&#039;s vibe (which is the reason Austin was so cool to begin with).

Just a thought.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m late to the discussion, but happened through and the first thought I had after reading your article (all of which comments are appropriate I&#8217;m sure) is that perhaps technology/interactive/marketing types should be pulled from SXSW all together and the conference should go back to its roots in indie music and film.  I say this as a tech type (fly by night), social media junkie (ditto) and former industry (meaning Hollywood) type.  The two do not belong together (at all).  Multimedia as relates to music and film, ok.  But Interactive as relates to Twitter, Facebook, SEO, and whatever else is being schlepped these days &#8211; no thanks.</p>
<p>I&#8217;ve been to Austin (never for the conference) and while I&#8217;m sure the increased revenue is a bonus, it can&#8217;t be good for the city&#8217;s vibe (which is the reason Austin was so cool to begin with).</p>
<p>Just a thought.</p>
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		<title>
		By: Mike D.		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-77560</link>

		<dc:creator><![CDATA[Mike D.]]></dc:creator>
		<pubDate>Mon, 25 Apr 2011 19:46:06 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-77560</guid>

					<description><![CDATA[Chris: Pretty much. Yes. Exactly.]]></description>
			<content:encoded><![CDATA[<p>Chris: Pretty much. Yes. Exactly.</p>
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		<title>
		By: Chris		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-77559</link>

		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Mon, 25 Apr 2011 19:44:49 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-77559</guid>

					<description><![CDATA[&quot;It’s too many people saying too much about too little.&quot;

So basically what you are saying is that it&#039;s Twitter.]]></description>
			<content:encoded><![CDATA[<p>&#8220;It’s too many people saying too much about too little.&#8221;</p>
<p>So basically what you are saying is that it&#8217;s Twitter.</p>
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		<title>
		By: Snapshots: Week of 14 March, 2011 : withoutnations : Mark Mitchell		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-77055</link>

		<dc:creator><![CDATA[Snapshots: Week of 14 March, 2011 : withoutnations : Mark Mitchell]]></dc:creator>
		<pubDate>Tue, 15 Mar 2011 21:42:51 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-77055</guid>

					<description><![CDATA[[...] The Most Important Company of This Year’s SXSW Is: SXSW &#124; Mike Industries, Mike Davidson [article] south by southwest, conference, commercial endeavour, panels, paradox of choice [...]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] The Most Important Company of This Year’s SXSW Is: SXSW | Mike Industries, Mike Davidson [article] south by southwest, conference, commercial endeavour, panels, paradox of choice [&#8230;]</p>
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		<title>
		By: Brade		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76972</link>

		<dc:creator><![CDATA[Brade]]></dc:creator>
		<pubDate>Thu, 10 Mar 2011 04:43:33 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76972</guid>

					<description><![CDATA[Dammit, Jeff. It&#039;s 11:30 here, what do you expect? ;)

Sorry, but I&#039;ve seen you in heated battles with &quot;Z-Money&quot; in the past, so I assumed your comments at face value.

As you were.]]></description>
			<content:encoded><![CDATA[<p>Dammit, Jeff. It&#8217;s 11:30 here, what do you expect? ;)</p>
<p>Sorry, but I&#8217;ve seen you in heated battles with &#8220;Z-Money&#8221; in the past, so I assumed your comments at face value.</p>
<p>As you were.</p>
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		<title>
		By: Jeff Croft		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76971</link>

		<dc:creator><![CDATA[Jeff Croft]]></dc:creator>
		<pubDate>Thu, 10 Mar 2011 04:26:18 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76971</guid>

					<description><![CDATA[Jokes are a lot less funny when people don&#039;t get them. :)]]></description>
			<content:encoded><![CDATA[<p>Jokes are a lot less funny when people don&#8217;t get them. :)</p>
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		<title>
		By: Brade		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76970</link>

		<dc:creator><![CDATA[Brade]]></dc:creator>
		<pubDate>Thu, 10 Mar 2011 04:13:58 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76970</guid>

					<description><![CDATA[Jeff, I&#039;m sure you&#039;re a blast to hang out with at such events as these. But you honestly don&#039;t think Mike has a legitimate point about the thousands of simultaneous sessions? Honestly the &quot;Nerd Spring Break&quot; reputation seems well deserved for this thing. It takes a certain type of person to feel justified paying around $1000 primarily to enjoy the &quot;non-conference activities&quot; at a conference.

Also: honest criticism is always better than passive acceptance.]]></description>
			<content:encoded><![CDATA[<p>Jeff, I&#8217;m sure you&#8217;re a blast to hang out with at such events as these. But you honestly don&#8217;t think Mike has a legitimate point about the thousands of simultaneous sessions? Honestly the &#8220;Nerd Spring Break&#8221; reputation seems well deserved for this thing. It takes a certain type of person to feel justified paying around $1000 primarily to enjoy the &#8220;non-conference activities&#8221; at a conference.</p>
<p>Also: honest criticism is always better than passive acceptance.</p>
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		<title>
		By: Jeff Croft		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76969</link>

		<dc:creator><![CDATA[Jeff Croft]]></dc:creator>
		<pubDate>Thu, 10 Mar 2011 01:45:04 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76969</guid>

					<description><![CDATA[Jesus, Davidson.

First, everyone knows the non-conference activities are the best part of SXSW. Also, if you don&#039;t like it, you can vote with your feet and just not go. You know, a lot of the people putting on this conference and speaking at it are good people who do a great job. And damn, how many years are we going to have to listen to jaded hipsters like you complain about this stuff, anyway?

Get over yourself.]]></description>
			<content:encoded><![CDATA[<p>Jesus, Davidson.</p>
<p>First, everyone knows the non-conference activities are the best part of SXSW. Also, if you don&#8217;t like it, you can vote with your feet and just not go. You know, a lot of the people putting on this conference and speaking at it are good people who do a great job. And damn, how many years are we going to have to listen to jaded hipsters like you complain about this stuff, anyway?</p>
<p>Get over yourself.</p>
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		<title>
		By: Scott Phelps		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76964</link>

		<dc:creator><![CDATA[Scott Phelps]]></dc:creator>
		<pubDate>Wed, 09 Mar 2011 21:20:02 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76964</guid>

					<description><![CDATA[This is my second year at SXSW and I have to say I understood going in this year that the panels and other official activities would most likely be a waste of my time. I&#039;m sure at one point SXSW was a concentration of talent. I found speaking to people directly (and networking) was much more effective than attending.

For instance I had a wonderful conversation at the Hampton about geo-location only to find one of the folks in the conversation was on the W3C and the others worked on browsers themselves. When would I have that conversation any where else? Probably wouldn&#039;t.

I know there are number of people now attending the conference but not getting a pass. The reputation of SXSW being &quot;Nerd Spring Break&quot; certainly continues.

Personally I believe it is time to spin of SXSWm for those on the marketing track. The frustration I have with SXSW and speaker selections is that the Social Media crowd seemed to have overwhelmed what I think of as the original target market of the conference. This is noticeable simply by looking at the major categories and how the large majority are around Social Media.

I&#039;m certainly not disparaging these folks. But I can&#039;t help but think SXSWi is for makers. SM folks are mostly people who use the tools the makers build.

Another potential downside is the dilution of relevance as SXSW becomes overwhelmed with people and product launches.  I think music has already seen this happen with major label acts showing instead of indies. We&#039;ll call it the &quot;Sundance&quot; effect.]]></description>
			<content:encoded><![CDATA[<p>This is my second year at SXSW and I have to say I understood going in this year that the panels and other official activities would most likely be a waste of my time. I&#8217;m sure at one point SXSW was a concentration of talent. I found speaking to people directly (and networking) was much more effective than attending.</p>
<p>For instance I had a wonderful conversation at the Hampton about geo-location only to find one of the folks in the conversation was on the W3C and the others worked on browsers themselves. When would I have that conversation any where else? Probably wouldn&#8217;t.</p>
<p>I know there are number of people now attending the conference but not getting a pass. The reputation of SXSW being &#8220;Nerd Spring Break&#8221; certainly continues.</p>
<p>Personally I believe it is time to spin of SXSWm for those on the marketing track. The frustration I have with SXSW and speaker selections is that the Social Media crowd seemed to have overwhelmed what I think of as the original target market of the conference. This is noticeable simply by looking at the major categories and how the large majority are around Social Media.</p>
<p>I&#8217;m certainly not disparaging these folks. But I can&#8217;t help but think SXSWi is for makers. SM folks are mostly people who use the tools the makers build.</p>
<p>Another potential downside is the dilution of relevance as SXSW becomes overwhelmed with people and product launches.  I think music has already seen this happen with major label acts showing instead of indies. We&#8217;ll call it the &#8220;Sundance&#8221; effect.</p>
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		<title>
		By: Jason		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76963</link>

		<dc:creator><![CDATA[Jason]]></dc:creator>
		<pubDate>Wed, 09 Mar 2011 21:04:25 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76963</guid>

					<description><![CDATA[&quot;It’s too many people saying too much about too little.&quot;

Word.]]></description>
			<content:encoded><![CDATA[<p>&#8220;It’s too many people saying too much about too little.&#8221;</p>
<p>Word.</p>
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		<title>
		By: Mike D.		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76962</link>

		<dc:creator><![CDATA[Mike D.]]></dc:creator>
		<pubDate>Wed, 09 Mar 2011 19:51:14 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76962</guid>

					<description><![CDATA[Brade: Funny article. &quot;Nice glutes, Z-Money.&quot;]]></description>
			<content:encoded><![CDATA[<p>Brade: Funny article. &#8220;Nice glutes, Z-Money.&#8221;</p>
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		<title>
		By: Brade		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76961</link>

		<dc:creator><![CDATA[Brade]]></dc:creator>
		<pubDate>Wed, 09 Mar 2011 19:44:00 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76961</guid>

					<description><![CDATA[I&#039;ve never had the first desire to attend SXSW for the reasons you mention: the overcrowding, the scattershot schedule, the infatuation with parties that borders on pathetic. Can&#039;t people easily party in their own hometowns?

I&#039;ve been to one web conference, FOWA, in Miami two years ago. I enjoyed it, but in the end I didn&#039;t glean any info I couldn&#039;t have obtained online through my normal channels. Did I meet some new people who became online friends? Sure. But as you say, meeting people should be secondary to the quality of the conference.

I think most of these conferences represent a sort of hero worship that I want no part of. Kenny Meyers wrote a great post about this: http://happymagicfuntime.com/post/3431723111/making-friends

I personally would rather spend my vacation days doing something totally unrelated to my job, and the less crowded rooms that are involved, the better. But I also appreciate genuinely great public speaking, so I&#039;m still on the lookout for conferences that have something truly special to offer.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve never had the first desire to attend SXSW for the reasons you mention: the overcrowding, the scattershot schedule, the infatuation with parties that borders on pathetic. Can&#8217;t people easily party in their own hometowns?</p>
<p>I&#8217;ve been to one web conference, FOWA, in Miami two years ago. I enjoyed it, but in the end I didn&#8217;t glean any info I couldn&#8217;t have obtained online through my normal channels. Did I meet some new people who became online friends? Sure. But as you say, meeting people should be secondary to the quality of the conference.</p>
<p>I think most of these conferences represent a sort of hero worship that I want no part of. Kenny Meyers wrote a great post about this: <a href="http://happymagicfuntime.com/post/3431723111/making-friends" rel="nofollow ugc">http://happymagicfuntime.com/post/3431723111/making-friends</a></p>
<p>I personally would rather spend my vacation days doing something totally unrelated to my job, and the less crowded rooms that are involved, the better. But I also appreciate genuinely great public speaking, so I&#8217;m still on the lookout for conferences that have something truly special to offer.</p>
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		<title>
		By: Mike D.		</title>
		<link>https://mikeindustries.com/blog/archive/2011/03/the-most-important-company-of-this-years-sxsw-is-sxsw#comment-76960</link>

		<dc:creator><![CDATA[Mike D.]]></dc:creator>
		<pubDate>Wed, 09 Mar 2011 19:40:24 +0000</pubDate>
		<guid isPermaLink="false">https://mikeindustries.com/blog/?p=7725#comment-76960</guid>

					<description><![CDATA[Jon: Awesome. Love the concept of DoLectures. Thanks for the link.

Vince: Yep, I used 20% so as not to sound like a complete asshole :).  I&#039;m sure it&#039;s higher than that as well. I also agree about prioritizing speakers over topics, but the scary thing about that is there are going to be some great speakers there you&#039;ve never heard of.

Jason: Nice! You get the bonus points.

Luke: That&#039;s a good way to think about it: reducing the things that distract you from a few days with your friends. Well put.]]></description>
			<content:encoded><![CDATA[<p>Jon: Awesome. Love the concept of DoLectures. Thanks for the link.</p>
<p>Vince: Yep, I used 20% so as not to sound like a complete asshole :).  I&#8217;m sure it&#8217;s higher than that as well. I also agree about prioritizing speakers over topics, but the scary thing about that is there are going to be some great speakers there you&#8217;ve never heard of.</p>
<p>Jason: Nice! You get the bonus points.</p>
<p>Luke: That&#8217;s a good way to think about it: reducing the things that distract you from a few days with your friends. Well put.</p>
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