Moda Condos: How To Piss Off 1086 People With 1 Click
So I woke up yesterday morning to an e-mail in my inbox from “Moda Condominiums”, an upcoming condo project in Seattle. I had filled out a form several weeks ago at the Moda website indicating I was interested in some information about the place.
To my shock, THE CC: FIELD IN THE MESSAGE EXPOSED ALL 1086 NAMES AND E-MAIL ADDRESSES FROM THE LIST.
I replied to the sender and asked how they could possibly make the mistake of taking private information and publishing it publicly like that. If I had received a response or apology, I probably wouldn’t be writing this blog post, but there’s been nothing but radio silence so far.
It’s bad enough when a friend forwards you a joke e-mail and there are 50 people CC’d, but this list has some serious value attached to it. 1086 qualified real estate leads looking to purchase a condo in Seattle? What’s that worth? $25 per lead? $100 per lead? $25,000-$100,000? Real estate and mortgage leads are extremely expensive/lucrative and everyone on the exposed list can only hope one out of the 1086 people doesn’t find a buyer. In fact, it’s likely that some people on the list are real estate and mortgage people.
This is going to sound unethical (and it almost certainly is), but if someone offered me $100,000 to simply forward them that e-mail, I can’t say with 100% certainty that I wouldn’t do it. And I can say with 100% certainty that at least one person on the list would. I’m just being real here.
Note: Until I hear otherwise, I’m going to assume the responsible party is Moda’s sales and marketing firm “Urban Pacific Real Estate”. If this is not the case and someone comes forward indicating otherwise, I will gladly post a retraction.